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Data Mining: A Distinctive Approach to CRM
Latika Kharb1
Section:Review Paper, Product Type: Journal
Vol.7 ,
Issue.2 , pp.6-10, Apr-2019
Online published on Apr 30, 2019
Copyright © Latika Kharb . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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IEEE Style Citation: Latika Kharb, “Data Mining: A Distinctive Approach to CRM,” International Journal of Scientific Research in Network Security and Communication, Vol.7, Issue.2, pp.6-10, 2019.
MLA Style Citation: Latika Kharb "Data Mining: A Distinctive Approach to CRM." International Journal of Scientific Research in Network Security and Communication 7.2 (2019): 6-10.
APA Style Citation: Latika Kharb, (2019). Data Mining: A Distinctive Approach to CRM. International Journal of Scientific Research in Network Security and Communication, 7(2), 6-10.
BibTex Style Citation:
@article{Kharb_2019,
author = {Latika Kharb},
title = {Data Mining: A Distinctive Approach to CRM},
journal = {International Journal of Scientific Research in Network Security and Communication},
issue_date = {4 2019},
volume = {7},
Issue = {2},
month = {4},
year = {2019},
issn = {2347-2693},
pages = {6-10},
url = {https://www.isroset.org/journal/IJSRNSC/full_paper_view.php?paper_id=360},
publisher = {IJCSE, Indore, INDIA},
}
RIS Style Citation:
TY - JOUR
UR - https://www.isroset.org/journal/IJSRNSC/full_paper_view.php?paper_id=360
TI - Data Mining: A Distinctive Approach to CRM
T2 - International Journal of Scientific Research in Network Security and Communication
AU - Latika Kharb
PY - 2019
DA - 2019/04/30
PB - IJCSE, Indore, INDIA
SP - 6-10
IS - 2
VL - 7
SN - 2347-2693
ER -
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Abstract :
Customer delight is prerequisite for the existence and growth of any company. Marketing concept in present form is not focusing on the sales but understanding and serving the customers in such a way that the customers find themselves delighted. In such cases only such companies will be able to survive and grow which has the correct accessibility to correct data at opportune time. In current technologically advanced world, there is no dearth of data but the companies still fail as actual benefits were not extracted from the available data. Data Mining tools provide solution by helping in segmentation of market, and at the same time by helping in different aspects of marketing as for example in customer relationship management (CRM).The objective of the present paper is to put light on the application of data mining in field of CRM for the customer delight.
Key-Words / Index Term :
Customer delight, Data Mining, Marketing, CRM.
References :
[1] Mittal R.K et al., E-CRM in Indian Banks- An Overview, Delhi Business Review
[2] Vasudevan A. Report of the Committee on Technology Up gradation in Banking Sector(July,1999),Constituted by Reserve Bank of India, Chairman of Committee.
[3] Kargupta Hillol et al., Data Mining: Next Generation Challenges and Future Directions, Publishers: Prentice-Hall of India, Private Limited, 2005.
[4] Kaptan, S. S. et al, Edition 2002- Indian Banking in Electronic Era.
[5] Deshpande S. P. et al, Data Mining System And Applications: A Review.
[6] Michael Chung H. et al, "Current Issues in Data Mining," Journal of Management Data Systems.
[7] Bharati M. et al, Data Mining Techniques And Applications- International Journal of Computer Science and Engineering.
[8] Goplan N. P. et al, Edition 2009.- Data Mining Techniques and Trends.
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